It has an additional three-year renewal option. French hotel giant Accor has incensed investors with a surprise decision to splash out more than €50m (£43m) a year to sponsor football team Paris Saint-Germain (PSG). PSG’s shirts have displayed the airline’s logo since 2006, with the company reportedly paying the club between €25 million (US$29 million) and €30 million (US$35 million) each year. All rights reserved. Hotel chain’s ALL loyalty programme replaces Emirates as club’s principal partner. Hotel chain’s CEO says group unlikely to pay if Ligue 1 season cannot resume. The three-year sponsorship deal between PSG and ALL was announced in February 2019. Paris Saint-Germain are hoping a new shirt sponsorship deal with the French multinational Accor will help them as the Qatar-owned club battle to meet UEFA's Financial Fair Play rules. Accor replaces long-standing sponsor Emirates airline. 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Privacy Policy • Cookie Policy, India-England ODI and T20 series to be broadcast by Sky Sports, UFC and Venum’s apparel deal doesn’t match up to Reebok contract, Kansas City Chiefs and GEHA strike Arrowhead Stadium naming rights deal, WWE Network lands on Peacock in exclusive ‘US$1bn’ streaming rights deal, TikTok keen to “explore” more live sports streaming, IndyCar’s Paretta Autosport sign female-focused MoneyLion deal, Barwa to title sponsor MotoGP’s Qatar race, Euro 2024 rights sublicensed to ARD and ZDF in German swap agreement, Williams F1 up tech stack with B&R partnership, San Diego Padres take Petco Park naming rights deal up to 2027, Bundesliga revenue down 5.4% for Covid-hit 2019/20 season, Rugby Australia starts private equity investment search, Agnelli: ‘Cutting Premier League could accommodate expanded Champions League’, MLS enlists Deltatre to power digital offering for league and teams, The Tip-Off | Family ties put Nike in a bind, Nent secures WSL rights for Viaplay service in nine territories. “Foody Headlines” hat bereits ein mögliches Design des neuen Trikots veröffentlicht: ALL, le nouveau programme de fidélité lifestyle de @Accor , devient partenaire majeur et sponsor maillot du @PSG_inside à partir de la saison 2019-2020 “Sponsors cannot give money if there is not visibility. Skip to main content. PSG Names Hotel Chain Accor Its Next Jersey Sponsor Volume 7 No. French daily newspaper L’Equipe first revealed in August that PSG would not be renewing their deal with Emirates beyond the 2018/19 season. Bazin was PSG president from 2009-11, the year Qatari backers QSI took over the club from U.S. investment fund Colony Capital. Paris Saint-Germain wird ab der Saison 2019/20 mit einem neuen Sponsor auf dem Trikot auflaufen. Copyright 2019 The Associated Press. PARIS (AP) — Paris Saint-Germain has signed a multi-year deal with the French-owned hotel group Accor as its principal sponsor starting next year. Accor and Paris Saint-Germain today announce they have signed a global multi-year partnership agreement. Issued on: 21/02/2019 - 16:36. All rights reserved. Accor is the parent company of Mercure Grand Hotel and is the new partner and jersey sponsor of PSG France (Paris Saint Germain) football team through their new lifestyle loyalty programme Accor Live Limitless (ALL). Medienberichten zufolge soll PSG mehr als 50 Millionen Euro pro Jahr erhalten. Der französische Fußball-Meister Paris Saint-Germain ist auf der Suche nach einem neuen zahlungskräftigen Trikotsponsor fündig geworden. PSG’s principal sponsor, Accor, intends to withhold payments if the 2019/20 season is not completed. Starting from next season, the French hospitality company’s Accor Live Limitless (ALL) lifestyle loyalty programme will replace Emirates as the Ligue 1 leaders’ principal partner, taking over from the Dubai-based airline on the front of the team’s playing shirts. PSG president Nasser Al-Khelaifi, and Accor chairman Sebastien Bazin were scheduled to give more details of the partnership at a news conference on Friday. ALL (Accor Live Limitless), Accor’s new lifestyle loyalty platform, has become the Principal Partner and official jersey sponsor of the club starting from the 2019/2020 season. Let friends in your social network know what you are reading about, Paris Saint-Germain has signed a multi-year deal with the French-owned hotel group Accor as its principal sponsor starting next year. PSG announce new shirt sponsorship deal with Accor. ALL (Accor Live Limitless), Accor’s new lifestyle loyalty platform, will become the Principal Partner and official jersey sponsor of the club starting from the 2019/2020 season. A link has been sent to your friend's email address. PSG shirt sponsor Accor threatens to withhold next payment. Paris Saint-Germain will end their 14 year long shirt sponsorship deal with Fly Emirates at the end of the current season in favour of a new deal with hospitality group, Accor, whose logo will feature on the jerseys of the Parisians from the beginning of the 2019/20 campaign. PSG confirm Accor shirt sponsorship deal. After the TV channels who refuse to pay the Professional Football League, it is the sponsors who could not pay money to Ligue 1 clubs. © 2021 USA TODAY, a division of Gannett Satellite Information Network, LLC. Er pflegt enge Verbindungen nach Katar und sitzt im Aufsichtsrat der Accor-Hotelgruppe. PSG Announce New Shirt Sponsor February 21, 2019 11:26 PSG announce hotel group Accor as new shirt sponsor, replacing Fly Emirates Paris Saint-Germain findet für die kommende Saison einen neuen Trikotsponsor. ALL will reportedly pay the club around €65m each year. Die Vereinsfarben sind Blau und Rot. The partnership brings together Accor’s 265 million guests and the 395 million fans who follow the club and its players on social media worldwide! The club have also announced a new sponsorship deal with Swiss-based cruise company MSC Cruises, which was unveiled as a global partner during the team’s 5-1 win over Montpellier on Wednesday. February 22, 2019 Paris Saint-Germain are hoping a new shirt sponsorship deal with the French multinational Accor will help them as the Qatar-owned club battle to meet UEFA’s Financial Fair Play rules. Languages Français; English ... PSG announce new shirt sponsorship deal with Accor. According to fansite Paris United, PSG's home kit for the 2019/20 season will remain "midnight navy" and feature the logo of Accor's lifestyle loyalty programme Accor Live Limitless (ALL). A joint press conference between PSG chairman Nasser Al-Khelaifi and Sébastien Bazin, chairman and chief executive of Accor Group, has been scheduled for Friday to reveal more details about the partnership. Paris Saint-Germain wird ab der Saison 2019/20 mit einem neuen Sponsor auf dem Trikot auflaufen. More AP soccer: https://apnews.com/apf-Soccer and https://twitter.com/AP_Sports. Accor will become PSG's new shirt sponsors from next season, replacing Emirates, who have sponsored the French club since 2006. Marketing and Sponsorship . The deal is reportedly worth up to €80 million (US$86.5 million) a year. Der Klub muss Auflagen der UEFA für das Financial Fair Play erfüllen. - UEFA - Handout / VSPress / SIPA. Posted: February 21 2019 French media reports estimate the deal is worth more than 50 million euros ($57 million) each year. This material may not be published, broadcast, rewritten or redistributed. Paris Saint-Germain are hoping a new shirt sponsorship deal with the French multinational Accor will help them as the Qatar-owned club battle to meet UEFA's Financial Fair Play rules. ALL, a new loyalty scheme from hotel group Accor, will be PSG's shirt sponsor from the 2019-20 season. Wie Accor und PSG bekanntgaben, haben beide eine mehrjährige globale Vereinbarung unterzeichnet. Fortan ziert nicht mehr 'Emirates' die Brust der PSG-Kicker, sondern 'All - Accor Live Limitless'. 149. Real Madrid's shirt sponsorship deal with Emirates -- the most lucrative in Europe -- is worth 70 million euros a year. We were ecstatic to discover an unexpected welcome from bold PSG … ALL, Accor Live Limitless, the hospitality chain’s new lifestyle loyalty program, will become PSG’s principal partner and the team’s jersey sponsor beginning in the 2019-2020 season. The financial terms of the contract were not disclosed, but L’Equipe says the deal will net the club a cool €2 million (US$2.3 million) each year.