olympics viewership worldwide
Sports fans who follow or watch the Olympics includes 35% of men and 32% of women. Gender. While attending a live sports event is an experience all on its own, getting together in a common place with family and friends to watch the action play out on a TV screen creates a unique experience and bond that’s hard to replicate. The Winter Olympics, while international, doesn't have the same kind of viewership that the Summer Olympics has, possibly because it largely excludes countries that don't participate in winter sports. Source: Statista. Per that measure, the Rio games rank No. In comparison, 3.9 billion watched the 2004 Athens Games, while 3.6 billion followed the 2000 Sydney Games on TV. From 2012 to 2018, total viewership grew by 195%. By clicking on Subscribe, I agree to the Privacy Policy and Terms of Use. A detailed look at who’s watching the 2010 Winter Olympics reveals a wealth of additional insights: Olympics ratings are clearly highest among older viewers. What's undeniable is that fans worldwide have access to more Olympics coverage than ever before. Viewership for the College Football National Championship game increased this year, and the NBA Finals was the most watched since 1998. Global Nielsen news and insights delivered directly to your inbox. A recent Nielsen summer survey of OOH sports viewers 18 years and older to World Cup, MLB, PGA and NASCAR programming uncovered insights into this audience's viewing habits. It’s official: the 2008 Beijing Olympic Games attracted the largest global TV audience ever. Mexico followed closely with 93% of all viewers in that country following the Olympics on TV. The number of women athletes at the Olympic Games is approaching 50 per cent. The 2006 Olympic Winter Games were broadcast worldwide by a number of television broadcasters: An extensive list of official broadcasters is found at The Games on Television section of the Torino Games official site. Women at the Olympic Games. Of those respondents who follow at least one sport in season in our sports and media study, 34% say that they follow or watch the Olympic games. Digital broadcast viewed by 670 million global online users Digital viewership more than double that of Sochi 2014 with 3.20 billion video views & 16.2 billion minutes viewed Source: Broadcast Performance Overview Digital Olympic Winter Games PyeongChang 2018 GLOBAL BROADCAST AND AUDIENCE REPORT 5 Digital includes video views of official content on rights holding broadcasters … Fans watch live of Colombia vs England match by TV in the pub on July 3, 2018 in Moscow, Russia | Oleg Nikishin/Getty Images. Host nation China led the viewing with 94% of Chinese viewers tuning in to the Olympics TV coverage, Nielsen reported. If TV viewership of any sports is the criteria then Beijing Olympics 2008 was by far the most watched sporting event with over 1 Billion people tuning in at some point during the Olympics event. Copyright © 2021 The Nielsen Company (US), LLC. NBC’s Olympic ratings drop while online viewership surges: ‘There is a cultural shift’ Gold medalist Michael Phelps of the U.S. during the medal ceremony at the Rio Olympics. Yahoo is part of Verizon Media. The only Olympic games that scored in the top five ratings going back to 1992 were the Salt Lake City Winter Olympics, presumably because they were held in the United States. Speaking at the 15th edition of Sportel, the International Sports Television Convention, the President of the International Olympic Committee (IOC), Jacques Rogge, today announced that the Athens 2004 Olympic Games global broadcast broke all records. To enable Verizon Media and our partners to process your personal data select 'I agree', or select 'Manage settings' for more information and to manage your choices. The landing of man on the moon (1969). 1 The Worldwide Audience for the Olympics T he Olympic Games are one of the most representative examples of what has been called 'global television', aconcept which has been used to identify the world-wide scope of the television broadcast of exceptional events. Fascinating Sports Viewership Statistics. 2 in viewership (for a non-U.S.-hosted Olympics) behind London 2012, which averaged 30.3 million viewers. The Winter Olympics also has the advantage of putting up large numbers because it is televised on multiple stations that showcase multiple events over the course of a couple weeks. the wedding of Charles and Diana (1981). Read coverage of Nielsen’s findings in The Hollywood Reporter, Multichannel News, The Huffington Post, and on Bloomberg. Find out more about how we use your information in our Privacy Policy and Cookie Policy. the first night of the Gulf War. The 2020 Super Bowl pales in comparison, having had an average viewership of 99.9 million in the U.S. plus an estimated 30 to 50 million viewers around the world. Viewership for the current Olympics on NBC is down 24% compared to Sochi among viewers aged 18-49, the age demographic most coveted by advertisers. Learn how sponsorship value is evolving and why a clear understanding of ROI across channels and over time is a business imperative. A record of 15.6 million viewers watched the first day of the NFL draft in 2020.; The most viewed sporting event of 2019 was the ICC Cricket World Cup. The 2019 Super Bowl between the Patriots and the Los Angeles Rams was the least-watched Super Bowl since 2008. https://www.nielsen.com/us/en/insights/article/2008/beijing-olympics-draw-largest-ever-global-tv-audience/. ; The average TV audience for the 2019 MLS season was 246,000.; Sky Sports’ English Premier League viewership was up by 21% in 2019. It’s official: the 2008 Beijing Olympic Games attracted the largest global TV audience ever. The following content contains the tentative list of the most-watched television broadcasts around the world in selected countries, with the corresponding peak viewership (or ratings share) records, the corresponding year of such broadcast, and the mentioned media research organizations tallying nationwide viewership records. It trailed last year’s NBA Finals on ABC (20.8M) and this year’s College Football Playoff on ESPN (26.3M). Since 2012, women have participated in every Olympic sport at the Games. Information about your device and internet connection, including your IP address, Browsing and search activity while using Verizon Media websites and apps. Fortnite’s first big foray into competitive esports saw some incredible viewership numbers. The Fortnite World Cup Solo Finals in the summer of 2019 had a total hours watched mark of 1.8 million despite it being just under five hours of actual gameplay. TV viewership. World Cup vs Super Bowl Viewership. The Olympics, alternating between the summer and winter games, provide a big media event every two years. An estimated 56% of Olympic viewers are female, while 44% are male. The Olympics is exclusively broadcast on NBC and NBCUniversal's TV Networks in the United States since 1988 for the Summer Olympics and 2002 for the Winter Olympics. You can change your choices at any time by visiting Your Privacy Controls. All Rights Reserved. First, overall TV viewership for the Summer Olympics and the World Cup are on par with each other. It takes the ratings from the broadcast channel NBC and cable channels like NBCSN that are showing the Olympics and combines them with viewership across … For us TV viewership isn’t the only criteria for a sports popularity rather it should be the number of other factors combined to get the best popularity ranking. (Getty Images) Rio de Janiero, Brazil plays host to the 2016 Summer Olympics, the first South American city to do so. "The London Olympics was a wonderful 17 days for NBCUniversal, exceeding all our expectations in viewership, digital consumption and revenue," NBC Universal CEO Steve Burke said in a statement. We and our partners will store and/or access information on your device through the use of cookies and similar technologies, to display personalised ads and content, for ad and content measurement, audience insights and product development. In the U.S., the Summer Games ranked as the most-viewed TV event ever, with a total audience of 211 million and an average daily audience of 27 million people. Olympics viewership is down, even as NBC pays more for the rights to air it If recent trends continue, it’ll only get worse. The London Olympics boasted an unprecedented 5,535 hours of coverage across NBC and its affiliates, surpassing the 2008 Beijing Olympics coverage by an amazing 2,000 hours. That's a staggering number on its own, but it's still 15.5 percent down from viewership in 2012, and even farther behind the average from the 2008 Summer Olympic Games. Between August 8 and August 24, 4.7 billion viewers — or 70% of the world’s population — tuned in to watch the Games, according to Nielsen. By Rani Molla @ranimolla Feb 9, 2018, 11:20am EST Between August 8 and August 24, 4.7 billion viewers — or 70% of the world’s population — tuned in to watch the Games, according to Nielsen. More than 458 million viewers watched eSports in 2019. Race/ethnicity. The Changing Value of Sponsorship: 2021 Sports Marketing Trends, Beyond the Sports Bar: Out-of-Home Linear TV Viewing Is a Boon for Summer Sports, Keep Calm and Watch Summer Sports: The Out-of-Home Linear TV Sports Viewer. The company expects that portion to climb in future Olympics alongside digital viewership, which grew far more from London than the company expected. South Korea, though a much less populous nation, also recorded 94% audience reach. Compared to other sports, primetime Winter Olympics coverage outdrew last year’s World Series on FOX (19.1M) and last year’s NCAA Tournament Final Four on CBS (18.8M). Super Bowl viewership was almost the exact opposite, with its audience composed of 54% males and 46% females. https://www.statista.com/.../287966/olympic-games-tv-viewership-worldwide All new sports to be included in the Games must contain women’s events. Here are the numbers behind the 31st installment of the quadrennial games. The Olympic Games (Summer and Winter) have been televised in the United States since 1960.It has become one of the most popular programs on USA television every four and then two years. Naturally, you’d expect the Olympics to garner the biggest viewing audience out of any other television event. Except for the Final Four, all figures include streaming viewership. Felix Richter