These are estimated prices. Having a strong digital marketing program is a must for any assisted living facility today. Projects by Billie Steward include a Fidget Cube (10” x 10” x 10”), Fidget Squares (8” x 8”), Ladies’ Mat (24” x 18”), Flannel Shirt Mat (15” x 21”), Kids Mat (24” x 16”), and a Men’s…. But be sure the focus is on serving residents. 830 Assisted Living Community Outreach jobs available on Indeed.com. However, meaningful content can be just down the hall. Here are just some of the ways that we can help you market your senior living community during COVID-19 (or any other crisis that comes your way). If you can erase these mental barriers before an on-site tour, your chances of boosting occupancy are greater. It can feel overwhelming, especially with your responsibility to manage operational, clinical, and sales departments. If you’re searching for great content to attract prospects, try incorporating details from your latest team meeting. Start planning for 1Q21 now with sales intel. Have one of your staff members regularly take photos throughout the year. Here’s where to go and how to do it! 1. Outreach Ideas for Senior Citizens Blanket Ministry. 5 Outreach Ideas for Pampering Your Community. Contact us for pricing! College dorms. CHURCH OUTREACH MINISTRY IDEAS. Track your marketing results. Engage your city’s orchestra for a special Easter program. Looking for more outreach ideas? When your next marketing campaign occurs, you’ll have the clips you need for a video to distribute on social media. Ideas include: caregiver support groups, Alzheimer’s, men’s groups, bereavement groups, etc. Cultural and Community Events. Whip up a pan … © Group Publishing, Inc. All rights reserved. However, if your sales team and operational directors don’t have a strategy that moves leads toward a move-in, your content has been in vain. Target your ads using keywords and audience demographics to zero in on the most qualified leads. The good news is that you can focus on your community and produce quality Senior Living marketing content. 20. Your prospects will rely more heavily on the internet. 5 Service Ideas Leading Into the Holidays. Sometimes new tactics can stir up the marketplace in a positive way. Get these in place to reach the right audience, diversify your offering, and communicate the right message at the right time. As baby boomers opt for assisted living over traditional nursing homes, the potential marketing opportunities for assisted living are skyrocketing. The two can be symbiotic. Resident or family reviews make great blurbs for your website. (Check out HubSpot on creating a case study if you need ideas.). Hospitals frequently look for volunteers to sit with, rock and feed babies in the nursery ward. on October 30, 2014. Abstract: Recruiting seniors for volunteer service can be achieved with targeted outreach through businesses, media outlets, and service agencies in the community; these types of organizations are valuable resources for connecting with potential volunteers age 60+. And as a mid-sized operator, you probably have many special resident stories on hand. You (or your staff) probably know a resident who came in depressed but is now happy. 12. Refreshing website Senior Living content doesn’t have to be difficult. You also need original content for your marketing and outreach initiatives. Newborn Ministry. It’s better than Bingo, and your residents understand your market better than anyone. Go through your files, and pull out testimonials. Creating a white paper or free guide can be fairly simple. It’s a simple, easy fix. Outreach to Nursing Home & Assisted Living. Renters aren’t really looking for discounts anymore. For instance: start your campaign with a postcard. Enjoy! Together we’ll find the training solution that drives revenue, increases occupancy, and puts your Senior Living marketing content to good use. 1. When a resident or family member offers a great testimony or compliment, say, “Wow, can I quote you on that?” It’s a free way to get great content to increase revenue. Compile their answers into a report that explains the expertise of your community, and post it on your website. There are dozens of compelling reasons to include community marketing ideas, activities and outreach events in your plan. is conducting the business of sales and marketing in their own unique way, often to the detriment of interdepartmental communication and overall professionalism. At many assisted living facilities residents enjoy of a full schedule of social, educational and entertaining activities. Offer Upgrades Instead. GlynnDevins stopped by Sales School to share its tried-and-true list of effective marketing techniques in the digital age. So meet them where they are. Apply to Community Liaison, Sales Assistant, Director of Sales and Marketing and more! Bread for the Block. These structured programs help all residents maintain a high quality of life. Find articles, tips, resources and more, and don't forget to say hello! Outreach Assisted Living Facility Ii is a board and care home located in Houston, TX that offers a modest environment. Be open to new ideas. You’ll have the Senior Living content you need for a great FAQs page. For instance, you can create a white paper that helps the adult daughter work through concerns about moving her aging parents. Here are 13 ways you can transform happenings at your community into Senior Living content: Producing weekly blog post can be difficult. Assisted living facilities. Ask your directors to write down the things they’ve learned over the years. Senior Living marketing content is helped by thought leadership, and a well-produced podcast can build traffic and establish your community as an authority. Maybe you have pages for your mission and team that are nearly 10 years old. Here are 7 simple outreach ideas to do with those in your neighborhood, town or whomever you are wanting to reach with the love of Christ. The following are some effective marketing ideas that will help you market your assisted living facility in the digital era. Feature new residents in your newsletter, and welcome them to your community. The new world of long term care marketing has expanded the boundaries of where and from whom skilled nursing facilities (SNFs) and assisted living facilities (ALFs) seek referrals, from the old days of working only with discharge planners and social workers at hospitals to the 2010 version, where marketing targets practically anyone influencing seniors’ post-acute care decisions. There are many types of retirement communities, from assisted care buildings to entire towns or cities catering to a large retired population. During a dinner event, take a photo of your luxurious dining area. Occasionally, management discovers that each community or even each department (independent living, assisted living, skilled nursing, home health, adult day care, memory care, etc.) They’re not only interesting, but they also provide the needed reassurance for prospects researching your senior care community. Increasing occupancy and growing revenue requires more than excellent care options or superb grounds. Parents who do not enjoy gift-wrapping can bring their gifts and wrapping supplies to a wrapping station, where volunteers will gift-wrap for them. It’s important you add a fresh spin on your newsletter to engage prospects. Continuing Education Units (CEUs). Have your staff across your communities ask residents to relate some of their best memories. (Make sure you ask residents or their family members for permission before publishing.). Easily tie the story back to what your community offers to support sales traction. This gives you a powerful tool to drive occupancy without shifting the focus from your operations. Explain the benefits of assisted living and don’t shy away from emotional appeal. Obtain permission from the resident and their family, and ask them if you can create a case study. Provide a church service at a nursing home. They were inspired by Jon Bon Jovi’s pay-what-you-can community restaurant and opened one of their own. Your clinical, operations, and sales directors have important insights they’ve gained on their job. in News. It’s time to turn these stories into powerful emails. Sales and marketing strategies for senior living need to remain fluid right now. 1.Establish a strong online presence. Don’t be afraid to think outside the box and create some buzz! Top 10 marketing ideas for senior living communities. Alternatively, the outreach ministry could purchase inexpensive wrapping paper and supplies. Do this regularly, and you have content to create a photo gallery or add life to a blog post. Many assisted living communities augment other elements of their marketing plan with paid advertising that increases exposure. Deliver the food as close in as you're allowed and make sure to put the name and address or room number of the recipient on the boxes or bags. Find out when a facility is planning a special evening event, such as senior prom or a concert, and drop off pampering supplies beforehand. In spring, take pictures of your community grounds. Marketing Event Ideas for Retirement Communities. Host an evening of live orchestra presenting Handel’s oratorio. At Christmas, take photos of festive gatherings. 1-800-640-0688PO Box 2043Palm Harbor, FL 34682. Schedule a FREE mystery shop to gauge the current buyer experience in your communities and find quick wins! Assisted living staff members make sure the activities are fun and entertaining. Messiah Live! This is a simple way to add value to your Senior Living content. Have your sales team list the top 20 questions families struggle with during inquiries or on-site tours. Our instructions make it simple for even beginners to sew these helpful aids for all ages. AARP Advertising Agencies Advocacy Groups Afterschool Programs Airports Alternative Schools America Reads Amusement Parks Art programs at local colleges Artists Arts Councils/Organizations Billboard Companies Bookstores Boys & Girls Club Brownie Troops/4-H Cable TV Caterers Chamber of Commerce: Speak at next meeting Churches and Religious Groups City Hall City/County Government Civic organizations Colleges/Community College Community celebrations Community radio and TV Con… Many activities encourage members to socialize and develop friendships with other residents. Provide a "listening ear" to the residents. It’s just one way to educate your prospects without overburdening your staff. Forget Discounts. You have a great case study on your hands! #1. Hold an advertisement contest for your residents, especially if you operate an independent or assisted living community. Support higher revenue by offering a free guide. 5 marketing tactics to increase interest in your senior living community #1 Ensure your website is up to par with your competitors’. Trinity Church in New Jersey was looking to create a new community initiative that would take “church” outside the church walls. Low-cost seasonal ideas like gift-wrapping services are fun outreaches. This practice offers specific suggestions on how to successfully market your program to seniors. Think brain fitness, education, research, driving, and dementia. Do this at your community, or bring your … Digital marketing has changed the game for mid-sized operators. Nursing Home & Assisted Living. Gain a competitive edge through our executive book club, podcast, and blog; delivered to your inbox monthly! Want to place a bulk order of Zero Lost Revenue Days for your team? One way you can do this is by adding a personal connection. Susan Lawrence is passionate about equipping and encouraging women through writing and speaking. You can advertise on Facebook or Google, with search ads, banner ads, video ads, and so on. Ethel & Maud’s is a “Café Plus”—which is an outreach model created by Mather LifeWays, which we teach other organizations to adapt for themselves. And if you want to gain sales traction, you must adapt to these new changes. The tide is rising, and you can rise with it by successfully marketing your senior living community. With their permission, add some fun by sharing…. Have one of your staff members regularly take photos throughout the year. A FAQs page is the perfect tool for answering prospect questions. Clinical and sales team members are great resources to cue you in on common concerns residents and their families face. Ask them to pitch a line for your ad. For any hospital or provider practice, working with the local public—down home at the grassroots level—is engaging, rewarding…and usually, a lot of fun. Let’s be frank. Bake a batch of cookies. The cost at this property starts at $3,707, while the average cost for a senior living community in Houston, TX is $3,863. Most important, this case study can prove the value of your community to doubtful prospects, making your sales team’s job a little easier. From now until 2030, 10,000 baby boomers will hit retirement age daily! check out this template by Digital Marketer. Beef up Senior Living marketing content with regular photos. Group for Women, part of Group Publishing in Loveland, Colorado, is a team dedicated to creating the best and most innovative resources for Christian women seeking to lead other women in faith. Is your website easy to navigate, even for someone who’s not tech savvy? For those in assisted living or independent living who still like to cook, you can get their grocery lists and do the shopping for them or use a shopping service such as Instacart. When it comes to Senior Living marketing content, video is a great form of social proof. As with any content-producing strategy, the goal is to get educated leads. If not, here are some ideas to help ... Reach out to your local senior communities, including assisted living and nursing homes. Whether you are a ministry leader at your church, interested in starting a ministry, or wanting to influence women spiritually in their day-to-day lives, you are in the right place. One Table Café. Everyone loves a good story. Newsletters can get old—quickly. Support Groups. Serve women around your community by packing basic pampering supplies and creating a spa-on-the-go. Whether you’ve met with sales or clinical, take the most relevant points and repurpose them for a podcast. As you educate prospects through email nurture campaigns, use these stories to capture your reader. Consider incorporating your residents regularly into your blogs. Read and Pray. Print advertising is no longer the only option for advertising your independent living facility. Outreach Ideas Many of you are likely well on your way to planning for Mental Health Month. In spring, take pictures of your community grounds. Listening Ear. Distribute this free guide on your website to gain new leads…and move your prospects to close by addressing their fears. Marketing Ideas for Assisted Living Facilities Physician Outreach. An update is in order. Before you know it, you have the raw material needed to publish your resident’s experience on your website. Give your operational and sales directors metric-based systems for managing sales. If you get 12 resident interviews, you’ve just cut collecting ideas for your weekly blog by 25%. People don’t want to commit to what they can’t see, and great photos can support your efforts to drive occupancy. Fun, relevant ads may be closer than you think. And those insights can make a great report to educate prospects. Provide fresh flowers. Community outreach ideas for serving your city. Below are the top 6 outreach marketing ideas for apartments that are sure to improve retention and even get new potential tenants through your door. Learn more at www.group.com/women! In case you missed our previous tips, you can see them here: Tips 21-40, 41-60, 61-80 and 81-100. Bake something. We got you covered! 11. Free car wash. Ideas for churches and organizations to reach out to kids in the neighborhood. Offer to read short devotionals and pray for residents. Check out these posts! This is a simple way to add value to your Senior Living content. Welcome to WomensMinistryLeader.com! Enroll in sales training to move toward full occupancy. Your sales department has deep insights into the questions your residents struggle with prior to a move-in. Here are 10 proven marketing and sales tactics that consistently help senior living communities improve occupancy. Other Resources. Since events are occurring all the time at your community, why not video them? Your website pages, especially your about page, should always be relevant to your readers. Sewing Projects For Beginners. 5. Mental illnesses are not a normal part of aging! With digital marketing comes the demand of producing original, quality content. No unauthorized use or duplication permitted. Your assisted living center’s website will be the focal point of your online marketing, so its importance cannot be overstated. Seniors can collect blankets to distribute during the winter months. Here’s the key: Use the daily operations of your community as fuel for content creation. When it comes to your Facebook ads or other campaigns, you need insight into your prospective resident’s mind. Church Service. Simply pull from the highlights of your latest company meeting and weave these into your web pages. 19. What’s more, you’ve collected content that can connect with a prospect…and make a move-in easier. At Christmas, take photos of festive gatherings. Many ministries are looking for ways to reach and involve young women. Church Outreach Ideas for Small Churches 1. Sponsor a school or classroom; Angel Food Ministry; Family movie night; Super Bowl party; Resource center for senior programs, etc; Host a … One of the best ways to sell a potential client on a retirement community is a … Develop an Effective Website. Simply email tbild@bildandco.com or text 813-390-3349 with your name and number. Outreach Planning Guide LIFE Groups Guide BIBLE STUDIES Use the postcard to address prospects’ problems and offer your senior living community as a solution. Flowers. Contact a local senior center or assisted living community and asked if your church may bring residents a nostalgic evening of the Irving Berlin classic film, popcorn and lemonade. If you’re looking for a great welcome email for prospects, check out this template by Digital Marketer. To set the stage, we created a series with 5 senior living marketing ideas for communities to implement into their resident acquisition strategies.