Not only are infographics fun to read, but the amount of information you can draw attention to is limitless. I work closely with the placement cell by offering various training programs and workshops on blogging, content writing, career development, and software coding courses that our parent company Opteamize, an IBM Coding School teaches to students in IT & Computer Science streams. You’re not limited to academic ideas – nearly every campus topic can be turned into an interactive quiz. Some websites provide free job and internship posting services and exam guides to students. Considering that college students often think of winning or taking part in a contest as fun, it may not take much effort to get them started an offering them opportunities to win prizes may fascinate them. Sponsoring a Writing Contest with the help of a student organization and getting a statement of recognition by the university may create goodwill for us. Arrange talks where students may ask questions and know more about the company and the product. Lesson Planet. Find out the questions that parents and students often have, and answer them. 1 Pandemic-Themed Ads: Most Colleges Don’t Have Them, but Some Do. If you’re struggling to think of creative ways to bring new life to your university’s marketing campaign, one of the simplest things you can do is take a walk around campus and ask students why they chose your university. Wrong! Team building activities for college students 6 pros and cons of technology in the classroom. Truly wonderful, the mind of a college student is. To make sure students are responded to quickly, some universities are using web chat. Oklahoma Baptist University partners with a group of students every year to write content for the student blog, “Life on the Hill: Bison Blog.” This blog provides a candid and realistic look into the thoughts and experiences of college students. Here are 7 high-impact marketing activities you can start doing every single day … Think you can’t use Pinterest in your university’s marketing? You can help your young students improve their chances for success in your class and in college life by providing some activities to practice adult, professional communication. Top10 marketing ideas for college admissions. Most marketing materials show the finished product or highlight the completed event, but giving potential students a peek at the activity happening behind the scenes – especially for student-led events – will help them picture what extracurricular activities they might enjoy. Ever wanted to know all the ins and outs of being an OSU Cowboy? Encourage the use of branded hashtags for campus events. Content should be relevant, original and uncommon to increment its marketing because if makes less sense for students to pay attention to stale content. All student groups demand honesty, and brands that are true to them about their product performance and features have longer staying power. Some are glued to Snapchat, while others have dedicated Tumblr accounts. 2 How We Are Monitoring College Marketing. Post was not sent - check your email addresses! The moral of the story? Chat bots for higher education marketing. Over 300 activities and discussion exercises are provided on this website. Get your students in tune with one another by encouraging them to contribute to a collaborative playlist. Social media marketing is beneficial for many businesses, especially when marketing to college students who are Gen Zers or millennials, as social networks are a big part of their lives. Once you have content ideas, find a way to tell these stories. Make contests interesting and grabbing their attention is always be a good approach. 9) Ask Student Government Officials to spread the message. Some others offer discount coupons on their products. Incentives to the campus ambassador and college business leaders for such activities are required. The tone you use on Facebook might be completely different than the one you use on Tumblr, but that isn’t a bad thing. Oklahoma Christian University has a long-standing tradition called “Spring Sing.” This video gives students and parents a peek into what goes into this production and why it’s important to the university. Over the past few years, digital marketing has gained ground and more companies are opting for digital marketing techniques to reach out to students and nab them online. Contents. Hand over the keys to your Snapchat, Instagram, or Twitter to a savvy student for a few hours and let them show potential students that no, it’s not scripted; your campus is really just that awesome. Maybe your university has infamous squirrels or fun campus folklore. Northern Oklahoma College created a “Humans of NOC” campaign that really highlights the culture and community of the campus. The solution? How to Find Marketing Project Ideas for College Students. Why Is The Age of Consent in Japan Only 13-Year-Old? Every year, more students are increasingly using digital information to make decisions. This is why location-based targeting can be a valuable strategy to include in student housing paid search marketing campaigns. College Marketing in the COVID-19 Economy. Keeping the school mascot front and center is the perfect way to do this. The best way to catch them after college is by mobile marketing. Building card towers is a group activity, which will require you to divide your students into groups of an equal number of members. Write.Learn.Earn is our tagline. Who decorates the campus for homecoming? Create drip email marketing campaigns to address the questions, needs, and concerns of potential students. All the activities and discussion exercises are provided free for marketing lecturers to use in their classes. You aced your exams in undergrad, maybe flew through a few graduate courses and call yourself “master,” and now enjoy the leisurely life of academia. It’s about engaging with your student audience in a way that speaks to them. In today’s technology-run world, do not expect college students to settle down to a routine. The University of Oklahoma does an excellent job letting potential students take a peek into what the campus looks like in all seasons. It is a great strategy to target a large portion of college students on the go. Many colleges and universities are struggling with downward enrollment caused by changing population trends, a strengthening economy, ROI questions related to rising tuition rates and more. 1. We’re familiar with the challenges marketers often face in higher ed, but also with the incredible opportunities universities have to create stunning campaigns. Best Student Housing Marketing Ideas. Sorry, your blog cannot share posts by email. The short story? Learn more about what a collaborative classroom is Learn more about Top Hat’s collaborative learning software. 10. Field Trips Anyone who teaches courses in marketing knows that no matter how much theory one learns in a classroom, the ultimate test of skill comes from working in a real-world agency. The Future is More Terrifying Than We Can Imagine. It is not an easy task to find an interesting topic for the research project. They are ideally suited to topics that only require a 10-30 minute exercise addressing a distinctive concept, rather than a detailed, all-encompassing case study. To be truly effective when telling your university’s story, the content ideas behind each campaign need to be convincing and true. We are looking at recruiting student ambassadors who are passionate about writing as this fuels them to use their contacts for targeting other students. When creating a guide, consider who is consuming the information: parents? Our prime focus has been on providing better writing guidance, internships and content writing opportunities. College students are geared up for the fall semester, and entrepreneurs everywhere are trying to grab their fleeting attention. Great Ways to Teach Students about Marketing Students tend to become too engrossed in the luxuries of life that they sooner or later forget what is being taught to them in school. In return offering them insights into their future career may create more awareness among them. Before you start adding bells and whistles to your digital marketing campaign, make sure your website is user-friendly and optimized for ideal performance. Activities are a great way to get students involved and to lighten the mood of the classroom while still providing for an educational experience. This OSU-themed list perfectly sums up why you should apply to the university. 60% of students expect a response from a college representative within the same day after filling out a form. Eventually, start sending out ideas of things to do in the surrounding community and guides to various aspects of college life. If you can provide that, then you’re ready to begin your marketing journey. One idea is to start off your email campaign answering the most frequently asked questions, but as students get more familiar with the basics, add in information about the culture and community of your campus. International students? Tagged as: Active Learning, Student Engagement, Teaching Strategies. We love how the University of Oklahoma checks in with students over winter break with a fun quiz titled, “What Kind of Holiday Breaker Are You?”. You aren’t limited to Facebook and Twitter when promoting your brands. This field is for validation purposes and should be left unchanged. Highlight guest speakers at the engineering school or innovative graduate research projects. It’s important to know which students are on each platform and how they’re using them. … Places where students have their own online community may prove to be helpful in influencing them. Students will receive many, many emails from schools they are interested in, don’t let your emails add to the noise. And I realized people would appreciate my knowledge in how to get college students attention in a polite way or "permission" as my homie Seth G says. Free writing critique, free guidebook, classes, certifications, mentoring, etc. This may guide the direction your content will take. Senior Policy Associate. ‘College Writer’s Club’ from Blogs & Courses, the content division of Opteamize Cloud Solutions Private Limited, Chennai, India is a new platform for student writers to connect with fellow students, conquer the fear of blogging and to get their posts published. Rule #1 of marketing to new students: understand that they know what you’re doing. Perhaps you’d like to create a playlist with song titles that cleverly allude to digital technologyo… by Atle Skalleberg June 27, 2012. save. Never doubt the power of a campus beauty shot. The University of Texas recently created a helpful guide for students on where to take senior pictures, but here’s the thing: this article benefits potential students as well. Most marketing materials show the finished product or highlight the completed event, but giving potential students a peek at the activity happening behind the scenes – especially for student-led events – will help them picture what extracurricular activities they might enjoy. This infographic from Rose State walks students through the Admissions & Aid information they need to understand when applying in an easy-to-read format. Group activities can also help in teaching students to communicate with each other and respect a healthy competition. Students can tweet, Instagram, or Facebook their own photos and messages right to one place using your hashtag. So we hope to throw in some freebies along the way. You can curate user content later in a blog post or list article later. Some words that students like to hear are “cancelled”, ‘’no test today’’ and “postponed” but the most attractive word of them all is “free”. Marketing to this young, influential group is a powerful way to create lifelong customers. It also helped to get greater understanding of the competitive marketplace, as everybody is fighting for a slice of the same content writing or blogging pie. #MatchMadeInSalford is still used by students, staff and alumni on the university’s Twitter page to generate hype around the institution and its activities. There’s nothing like connecting through music. Athletes? When we understood more about the student’s background and interests, we were able to create separate messaging, send relevant emails and set up landing pages that shows they are meant for students. Convincing students along with their parents is a potential way to target them. If it isn’t interesting, it’s not going to make them stick on for a long time either at a website, the introductory lecture or at the notice board. Not only that, all of their friends will see the filters and wonder, “How can I be a part of that?” Be sure to schedule ahead of time since only 3 filters per physical location. Related pages. That’s inspired us to put together this blog, sharing how video can target students and influencers at every stage of their journey. We just want to make sure that there are real incentives for students to try the ‘College Writer’s Club.’. Over 300 activities and discussion exercises are provided on this website. At BigWing, we’ve worked for large state schools and small private universities. OU offers plenty of playlists on its branded Spotify account. Marketing to college students is particularly crucial since they’re a generation of consumers coming into their own during an observable time in an observable place. Apps like Spotify make it easy to curate themed, digital playlists that are easily shareable among university fans. Every school has its traditions, which often include school musicals, talent shows, and other performances. Thankfully, there’s an easy fix. For doing that, it should have a high level of flexibility so … If you have a large international student population, blogs written by current international students may help ease any concerns incoming students have as they move to a new country. [college name] student housing Over the past five years, searches for “student housing near me” have increased in popularity which indicates more location-based mobile searching is occurring.