Juul Labs Inc. has long been blamed for the rise in teen and youth vaping, and that blame has resulted in a slew of lawsuits against the company. The hearing's testimony included claims that a Juul representative once visited a high-school classroom and told students that Juul e-cigarettes were "totally safe," according to a memo from congressional investigators. The company has built an army of thousands of “social influencers” to market vaping to kids. Remote Patient Monitoring. JUUL and Youth Page 3 that e-cigarette use increases risk of ever using combustible tobacco cigarettes among youth and young ... with the purported goal of limiting youth exposure to its advertising. What Injuries Can Juul E-Cigarettes Cause? Because Juul and other e-cigarettes deliver massive doses of nicotine, they put kids at greater risk of addiction. Follow The Temple News @TheTempleNews, Developer joins North Central Special Services District board, How ’emotional labor’ affects women, their relationships. Executives from the e-cigarette maker Juul were questioned on Capitol Hill Thursday about their role in the teen vaping epidemic. Your email address will not be published. Another study showed that Juul's focus on placing ads across YouTube, Twitter, and Instagram — platforms full of teens and young adults — was successful in … From August 2016 until April 2018, every sale of a JUUL device in Washington was unlawful. The report also found that the Juul Labs Inc. helped set up a summer camp in Baltimore for children to the tune of $134,000. "JUUL has ignored the law, and very concerningly, has made some of these statements in school to our nation’s youth,” said Acting FDA Commissioner Ned Sharpless, M.D. Jerome Harris’ research on Black designers has been shown in institutions across the country. In response to this lawsuit, Juul spokesman Austin Finan said the corporation would make an effort to curtail underage tobacco use and discourage adults from using combustible cigarettes, the Inquirer reported. “At this time, Juul purposefully chose to prioritize amassing profits over protecting youth from deceptive marketing and extremely high nicotine content of their products.”. It’s dangerous, irresponsible and ultimately unethical. Advertising halt:Juul stops e-cigarette ads as teen vaping, illnesses grow. These tobacco products pose similar health risks, and Juul’s marketing to children and teens has dangerous implications. Your morning cheat sheet to get you caught up on what you need to know in tech. "The donations and two student presentations we made were part of our short-lived Education and Youth Prevention Program which was ended in September 2018 after its purpose — to educate youth on the dangers of nicotine addiction — was clearly misconstrued," Juul said in a statement. Juul events often featured bands popular among youth, such as electronic DJs Illuminati AMS and Mary Kwok, as well as vibrant lounge decor that look more fitting for a … By clicking ‘Sign up’, you agree to receive marketing emails from Insider The award-winning student publication, editorially independent of Temple, now publishes every Tuesday and daily online. Rates of frequent e-cigarette use among young adults increased from 2.4 percent in 2012-13 to 7.6 percent in 2018, according to the Truth Initiative, a leading public health nonprofit focused on curtailing tobacco use. Sign up to 10 Things in Tech You Need to Know Today. AI in Healthcare We’re bombarded with advertisements all the time — whether it be television commercials or suggested ads on social media, it is unavoidable. A US congressional hearing this week revealed new information about how the Silicon Valley e-cigarette company Juul marketed its addictive vapes to children and teenagers, helping spark a youth vaping epidemic. In response to the lawsuit, Juul issued a statement saying the company has "never marketed to youth and do not want non-nicotine users, especially youth, to … Juul's marketing approaches to youth in the UK has been restricted in October 2019 after a settlement was reached with the Center for Environmental Health. Changes to marketing practices in the US. Allegedly, Juul shifted its youth-focused advertising in 2018 as controversies rose surrounding its products and marketing practices, as noted by the research findings in the white paper. Congressional representatives aren't the only ones investigating Juul's marketing efforts. But Juul Labs Inc., an electronic cigarette brand, has been expanding its advertisements to one of our most vulnerable and easily influenced populations — children. Telehealth Industry Nevertheless, Juul and other electronic cigarette companies continued to gear their content to minors, especially through flavored pods that are appealing to children, like fruit and creme. Researchers previously found strong evidence that Juul marketed its sleek flavored devices to teens. The Temple News has been the paper of record for the Temple University community since it first printed as Temple University Weekly on Sept. 19, 1921. Juul tried to design a solution to a public health problem. “E-cigarettes are not safe and can cause irreversible lung damage and disease,” wrote Lance Boucher, senior division director of the American Lung Association, in an email to The Temple News. Nine states have temporarily banned the sale of flavored e-cigarettes, according to Tobacco Free Kids, but e-cigarette use is on the rise. Read more: The FDA just called out e-cig startup Juul and tobacco giant Altria for backing away from a pledge to fight teen vaping. Thirty-nine states are investigating Juul’s advertisements on popular children’s websites. The Temple News distributes 5,000 printed copies, free of charge, to the university’s primary locations in the Delaware Valley. “No one should use these or any other tobacco products.”. In addition, Ferguson’s lawsuit asserts that JUUL failed to meet Washington’s tobacco vapor product licensing requirements. Cinemagoers complained to the Advertising Standards Authority (ASA), saying the advert was inappropriate because it is illegal to sell vaping products to children. “Youth tobacco use gets people hooked at a young age before they can make good decisions for themselves,” Magee said. E-cigarette use among minors has been declining, according to the 2020 National Youth … It refers to … Before the Food and Drug Administration banned flavored e-cigarettes in January, Juul’s mint-flavored pods were the most popular flavor of e-cigarettes for high school students, CNBC reported in November 2019. “During the three and a half years that JUUL was active on social media (June 4, 2015 to November 13, 2018) over a quarter of a million posts appeared. Medical Devices & Wearable Tech Value-Based Care For close to a year after the company’s product launch in mid-2015, its advertising “featured patently youth-oriented imagery and messaging.” (Hat tip … Researchers at Stanford concluded last year that Juul's marketing campaign was "patently youth-oriented," thanks to a combination of launch parties, social-media blitzes, and vape giveaways. It was the latest effort in the FDA’s push to find out what exactly is getting so many kids hooked on Juuls, as the USB-shaped e-cigarettes are known, and whether Juul played an active part by intentionally marketing its devices to youth. About 5.4 million middle and high school students used e-cigarettes in 2019, according to the Centers for Disease Control and Prevention. JUUL also promoted sweet and fruity flavors popular with teens via media channels and advertising strategies used successfully by tobacco companies in the past, including Phillip Morris, to market conventional tobacco products to youth. Get it now on Libro.fm using the button below. according to the Centers for Disease Control and Prevention. On October 17, 2019 Juul agreed to make changes to its youth advertising practices as part of a settlement with the Center for Environmental Health. The documents say Juul paid thousands of dollars, and even hundreds of thousands in some cases, to sponsor events and appear in front of children as young as 8 years old. Account active In 2019, 1.6 million kids reported frequent use of e-cigarettes (on at least 20 days a month), which is a strong indication of … The House subcommittee heard testimony this week from Juul representatives and health experts about the $38 billion nicotine vape developer, as politicians investigate Juul's role in youth vaping. The FTC is issuing orders to five e-cigarette companies including Juul and R.J. Reynolds for information on 2019-2020 sales, advertising and promotional data. according to a 2019 study by the International Journal of Environmental Research and Public Health. A course in the advertising department gives students experience with real-world clients. Subscriber Senior Care & Assisted Living Market The company says it's now working to fight youth vaping. Juul Labs has claimed its product is for adult smokers only, but several lawsuits contradict that mission. “Tobacco companies hope they can get lifelong smokers … How do you feel about Temple's plan to reopen for mostly in-person classes in Fall 2021? The actual point of these programs? Temple alumnus moves business to Fashion District, Advertising course gives students real-world experience with clients, Temple alumnus curates designs from Black artists. can be reached at christina.mitchell@temple.edu “JUUL must be held accountable for its reckless, deceptive, and unconscionable marketing that specifically targeted youth, downplayed its nicotine content and the presence of dangerous chemicals, and deceptively claimed its products as a healthy alternative to cigarettes and as a smoking cessation device.” Juul has been accused of helping to cause a youth vaping epidemic in America through its early influencer-led marketing campaigns, which were hastily pulled after a crackdown from US regulators and lawmakers. Juul, which is now part-owned by the cigarette company Altria, paid schools and summer camps tens of thousands of dollars to give presentations to students, according to documents made public as part of the House subcomittee hearing. “Juul took a page from their old playbooks but modernized their messages to today’s youth by using event based marketing, giving away free samples, glamorizing products [and] using young models and social media influencers who appeal to younger audiences,” Magee said. It wound up creating another one.Subscribe to our channel! But rather than combating underage smoking, Juul is adding fuel to the fire by advertising to children and young adults. The Stanford analysis shows how Juul's advertising in its first six months on the market in 2015 was "patently youth oriented." The … REC Philly, a creative resource provision company, will open in the Fashion District next month. Seventy-three percent of adolescents aged 13-17 reported being exposed to e-cigarette advertisements recently, according to a 2019 study by the International Journal of Environmental Research and Public Health. There is, however, one theory that the FDA seems to have gotten behind, and it’s one that Juul has resisted. Juul Advertising and the Youth Vaping Epidemic For many lawmakers, the key to the teen vaping epidemic currently sweeping our country is Juul advertising, particularly on social media. Owls defeat USF to end six-game losing streak, Conflicts in hybrid scheduling hurt commuter students, Temple announces plan to de-densify campus, Tracking COVID-19 cases at Temple University, Reports allege professors violated Wellness Day policies, Tracking COVID-19 vaccinations in North Central, Marc Lamont Hill hosts discussion on new books. Public-health experts, however, say Juul targeted teens online by evoking feelings of "relaxation, freedom, and sex appeal," as Business Insider has previously reported. Juul’s targeting of children is a popular marketing strategy with the intent of producing lifelong customers, said Jamie Magee, the director of tobacco prevention and control services at the Health Promotion Council. While Juul is not the only e-cigarette company young adults use, it amasses 70 percent of the e-cigarette market, with its social media use — especially apps like Twitter, which are popular among children and young adults — contributing largely to its success, Business Insider reported. Juul is accused of advertising on popular children’s websites, like Nickelodeon, Cartoon Network and Seventeen magazine, Reuters reported. as well as other partner offers and accept our, The hearing's testimony included claims that a Juul representative once visited a high-school classroom and told students that Juul e-cigarettes were "totally safe," according to a, Visit Business Insider's homepage for more stories, documents released by congressional investigators, The FDA just called out e-cig startup Juul and tobacco giant Altria for backing away from a pledge to fight teen vaping, Researchers at Stanford concluded last year, Snapchat users are so upset about losing their streaks that they email the company to get them back, The memo accused Juul of knowingly marketing products to teens by holding programs at schools and camps and. since, “No Rules Rules: Netflix and the Culture of Reinvention”. We cannot allow our children to be exposed to tobacco advertising at such a young age. “No company is more aware than JUUL that social media is still the number one avenue for marketing to youth,” the lawsuit alleges. Juul’s targeting of children is a popular marketing strategy with the intent of producing lifelong customers, said Jamie Magee, the director of tobacco prevention and control services at the Health Promotion Council. Electronic cigarette maker Juul intentionally advertised its nicotine products on kid-friendly websites, including Nickelodeon and Cartoon Network, internal documents obtained by … JUUL’s Youth-Friendly Marketing Launch When JUUL first launched in 2015, the company used colorful, eye-catching designs and youth-oriented imagery and themes, such as young people dancing and using JUUL. The investigation will evaluate the company’s alleged targeting of children, its assertions with respect to nicotine content and risks, and the safety and efficacy of it as a smoking cessation device, the Huffington Post reported. In addition to this investigation, the company has faced several lawsuits in the past claiming it internationally advertises to teens. A leading-edge research firm focused on digital transformation. “Tobacco companies hope they can get lifelong smokers and make a lot of money off of them for the rest of their lives.”.
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