(250 words) Reference: Business Standard Why this question: The article brings out the fact that – for first time India has broken into the top 30, in the Brand Finance Global Soft-Power Index 2020, which highlighted that India punches well below its weight. These metrics have likely been influenced by the lull in the hospitality and tourism industry following the COVID-19 pandemic, with fewer people able to experience France’s culture, heritage, and culinary delights. reserved. Score: 36.4/100; Familiarity: 5.9; Reputation: 5.8; Influence: 3.8; Egypt. The government has been so successful in suppressing the disease that social distancing is not required, with tens of thousands attending a music festival in December. Soft power is defined as a nation’s ability to influence the preferences and behaviours of various actors in the international arena (states, corporations, communities, publics etc.) (22nd) – see mixed perceptions of pandemic responses, Middle Eastern nations dream big – UAE ranks highest Global Index: 38. Brand Finance was the first to be certified by independent auditors as compliant with both ISO 10668 and ISO 20671, and has received the official endorsement of the Marketing Accountability Standards Board (MASB) in the United States. Specialist Audiences – the views of 778 experts from 47 countries – representing categories identified as likely targets and conduits for soft power: business leaders, market analysts, politicians, academics, think-tanks and NGOs, and journalists. 3. Powerhouses suffer amid poor pandemic responses. Scoring 5.9 out of 10, the nation leads globally for its COVID-19 response, which has been praised and envied the world over. Brand Finance is the world’s leading brand valuation consultancy. We use cookies to ensure that we give you the best experience on our website. the world’s third soft power nation, Japan ranked first for Business and Trade, thanks to Both nations score well in Governance (Iceland – 19th; Luxembourg – 21st) and COVID-19 response (Iceland – 18th; Luxembourg – 26th) – two metrics with significant correlation in this year’s Index. Score: 28.8; Familiarity: 4.5; Reputation: 3.0 With a Global Soft Power Index score of 62.2 out of 100, Germany has a clear 1.6-point lead over second-ranked Japan (60.6), and performs consistently across the Index’s 11 metrics, placing in the top five across nine of these, and ranking highest for statements in the International Relations, Governance, and Business & Trade pillars. the highest ranked new entrants, Soft power superpower – USA tops the ranking despite Ban Ki-Moon said. In this new context, soft power – the ability to achieve objectives through attraction and persuasion – is crucial to the effective conduct of foreign policy. The index was started in 2007. in 100 countries. Evaluate the performance of India’s soft power holistically at the global level. Bridging the gap between marketing and finance, Brand Finance evaluates the strength of brands and quantifies their financial value to help organisations of all kinds make strategic decisions. Not only is the response to the pandemic impressive – given its shared border with China – but Vietnam also experienced one of the highest economic growth rates globally in 2020 – one of a handful of countries with positive growth in 2020. Thunberg helps earn Sweden the top spot for climate 53 on the Soft Power index, the US No. The Elcano Global Presence Index is a project from Elcano Royal Institute of strategic and international studies. Perceptions are likely to further improve in the coming year following the United Kingdom’s Brexit deal, as well as its vaccination programme, which currently races ahead of its European counterparts. It is released jointly by the Cornell University, INSEAD and the World Intellectual Property Organization (WIPO). In the East, China (54.3) and Russia (50.5), have both observed a drop in their scores across the Reputation and International Relations pillars, though China has held on to its place in the top 10 while Russia has dropped to 13th position. We'd also like to set optional analytics cookies to help us improve it. We analyze the results in terms of tourism numbers, foreign direct investment volume and gross national product. The index combines objective data and international polling to build what Professor Joseph Nye has described as "the clearest picture of global soft power to date”. For more information, please see our Privacy Policy. This follows an improvement across most Soft Power Pillars, most notably in Business & Trade and International Relations, where the nation’s performance has been positively impacted by its slowly recovering economy and renewed business confidence, boosted by the national elections in July 2020. Her leadership is perhaps at the heart of New Zealand’s increased recognition in Influence, International Relations, and Governance in the Global Soft Power Index 2021.”. Tekue Boyom BP 458 Douala Cameroon Email: info@softpower2020.com Phone: +237 653 68 44 97 Sweden tops the global rankings as the country most prepared to transition to clean energy. Japan continues to reap the rewards of its strong brands, solid consumer spend, and high levels of business investment, again ranking first in the Business & Trade pillar. Vietnam was spared a year of lockdowns and besieged hospitals, and has one of the lowest COVID-19 infection and death rates in the world. On the flip side, ranking 47th in the overall Index, Vietnam (33.8) is a nation that objectively managed COVID-19 extremely well, but is not getting credit for it from the general public around the globe, most likely because of poor governance perceptions (68th) and a relatively low familiarity around the world. For more information on how we use cookies, please see our, Global Soft Power Index: Greece Enjoys Moderate Boost, a live feed of the event via the media hosting page here. Swift and decisive action in shutting borders and enforcing mandatory quarantine left the nation free of COVID-19 for months, while others saw daily case rates in the thousands. other nation, Spain is the world’s friendliest nation, but lags Month: Current Affairs - September, 2020. www.realinstitutoelcano.org Conversely, 13 nations have observed an overall drop in their Global Soft Power Index scores as media scrutiny of their handling of the virus caused negative trends across the Influence, Culture & Heritage, and People & Values metrics. Global Index: 36. Among these is the United Kingdom, dropping 3.9 points to an overall Index score of 57.9 out of 100, however still defending its 3rd place position in the Global Soft Power Index. This statistic shows the 30 countries with the highest levels of soft power in the world according to the Soft Power 30 index for 2019. These findings are vital for governments Building on this experience, Brand Finance has now produced the Global Soft Power Index – the world’s most comprehensive research study on perceptions of 100 nation brands from around the world. The US took first place in the ranking, with its global influence undented despite US president Donald Trump’s unilateralism in international relations. The UAE Soft Power Strategy aims to increase the country’s global reputation abroad by highlighting its identity, heritage, culture and contributions of the UAE to the world. Courtesy #DStv403 Our fifth index builds on previous years, providing an in depth assessment of countries’ soft power resources in relation to each other as well as unparalleled insights and analysis from leading practitioners around the world. second overall, just behind Germany, Traditional powerhouses – UK (3rd), France (7th), Rank 2020 Rank 2019 Company Peer Group Country Overall Score; 1: 4: Orsted A/S: Wholesale Power: Denmark: 85.20%: 2: 1: Chr. Jasmin Yang-Spooner Taha Ahmed March 20, 2020. seeking to better manage their nation brands and China (8th), Russia (13th), Italy (19th), Spain “The raging of the virus across the US combined with former President Trump’s rebuke of medical expertise and touting of reckless home-remedies is the most likely culprit for the waning of America’s long-held role model status internationally, at a time where sensible global leadership has arguably been most needed.”, Well-governed nations climb ranks in the top 20. The UAE is the region’s highest ranked nation with an overall Index score of 48.4 out of 100, simultaneously inching up the Index to 17th globally. the top 3 for more soft power disciplines than any 2021 marks the year that Europe and Germany will have to negotiate the significant void as Merkel prepares to step down as Chancellor, both her home nation and fellow-Europeans alike will be hoping Germany’s reliable leadership will continue as the world works towards a post-COVID recovery.”. With former President Trump’s hesitance to acknowledge the scale and severity of the crisis derided at home and abroad, the United States finds itself at the very bottom of the COVID metric – ranking an abysmal 105th. The UAE’s neighbours – Qatar and Saudi Arabia – have also celebrated marked improvements across the Governance pillar, with significant jumps in positive perceptions of their leaders, as well as views of being a safe and secure nation. Release Date: 15 January, 2021 Bilingual (Japanese and English) Print Edition: JPY 20,350 (tax included) PDF: JPY 16,500 (tax included) The Global Power City Index YEARBOOK 2020 is a full report of the GPCI-2020, providing a detailed account of its methodology and results. Germany claims top spot in Brand Finance’s Global Soft Power Index 2021, while US is fastest-falling nation in ranking, down to 6 th place; Traditional powerhouses – UK (3 rd), France (7 th), China (8 th), Russia (13 th), Italy (19 th), Spain (22 nd) - see mixed perceptions of pandemic responses, while Greece (31 st) enjoys a moderate boost. COVID-19 could threaten the rate at which economies adopt more sustainable power. The soft power of India has risen as the capability to connect, strengthen the connections and to fix the fractures shaped by history and politics. – a more granular snapshot of nation-to-nation If you would also like to interview one of our speakers ahead or after the event, please let us know by emailing [email protected] and we can ask on your behalf. Runner-up Germany is admired for governance and Angela Merkel’s international leadership. Data and materials prepared for Brand Finance’s reports and events are provided for the benefit of the media and are not to be used for any commercial or technical purpose without written permission from Brand Finance. “As the nation approaches its 50th birthday in December, the UAE continues to flourish and showcase its impressive growth trajectory, reflected in its 13th rank for future growth potential among the general public. ground-breaking fieldwork research, the most the ranking, dropping from first place to sixth Hansen Holding A/S: Food and other chemical agents: Denmark: 83.90%: 3: 3: Neste Oyj: Petroleum Refineries: Finland: 83.64%: 4: 14: Cisco Systems Inc: Communications Equipment: United States: 83.59%: 5: 48: Autodesk Inc: Software: United States: 82.84%: 6: 58: Novozymes A/S For more information see our Focusing on the financial value and strength of nation brands, the Brand Finance Nation Brands study is based on publicly available information, including data compiled by third parties for other indices and rankings. The Global Innovation Index (GII) is an annual ranking of countries by their capacity for, and success in, innovation. “Prime Minister Jacinda Ardern’s leadership has been widely credited as confident and decisive, hailed by some as key to the nation’s success in battling the pandemic – a view that is clearly reflected in her top 10 position among the world’s respected leaders. Necessary cookies are essential for the website to function properly. Angela Merkel’s international leadership, Brand Britain remains undented by Brexit, ranking as Vietnam climbs up three spots to rank 47th out of 105 countries in Brand Finance’s Global Soft Power Index Report 2021. Full ranking, methodology, charts, commentary, expert contributions, and in-depth spotlights with interviews on Australia, Brazil, France, Germany, India, Ireland, Italy, New Zealand, South Africa, Spain, Sri Lanka, UAE, Ukraine, and Vietnam are available in the Global Soft Power Index 2021 report. 4. Her long tenure at the helm of the nation has provided a strong and stable presence against the backdrop of unpredictable and erratic counterparts. The UAE has been named the No. The nation has also seen a 0.5 drop in the Governance pillar, as Western perceptions of China’s political system hold it back from improving its overall score. brands the world loves, Nordic countries are among the most reputable, Greta countries and on specific metrics. National Cyber Power Index 2020 [PDF] Executive Summary The Belfer National Cyber Power Index (NCPI) measures 30 countries’ cyber capabilities in the context of seven national objectives, using 32 intent indicators and 27 capability indicators with evidence collected from publicly available data. Global Index: 56. 1 soft power nation in the Middle East - ranking 18 th across the world - in the first ever Global Soft Power Index. Privacy and cookies policy It specifically explores the ranking of … Soft power has been criticized as being ineffective by authors such as Niall Ferguson in the preface to Colossus. through attraction or persuasion rather than coercion. We use analytics cookies to optimise your website experience and help us improve the website by collecting and reporting information on how you use it. The Global Soft Power Index is the result of a Pakistan was placed at No. Western countries rank at the top of the Global Soft Power Index, an annual study from brand valuation consultancy Brand Finance. Soft power superpower – USA tops the ranking despite reputation damage. reputation damage, Runner-up Germany is admired for governance and Score: 34.8; Familiarity: 6.5; Reputation: 3.6; Influence: 5.7; Algeria. The Energy Transition Index 2020 analyzes the energy sectors of 115 countries. David Haigh, CEO of Brand Finance, commented: “Angela Merkel has been commanding Germany and the continent since 2005, and despite mixed opinions of her leadership on home soil, she is hailed globally by the general public as the world’s most respected leader. In Spain, where mortality rates per 100,000 were among the highest in the world, a lapsing political consensus on how to handle the pandemic cost the government valuable time in curbing the spread of COVID-19. The successful Emirates Mars Mission is a clear example of the nation punching above its weight, entering the race with global heavyweights China and the US, also forming an integral part of the nation’s journey to diversify its economy with sights set on long-term growth.”, Iceland and Luxembourg highest ranked new entrants. Fifteen nations from the Middle East & North Africa (MENA) region feature in the Global Soft Power Index 2021, and those that featured in the Index last year have all seen their scores improve: the UAE (up 2.4 points); Saudi Arabia (up 2.3 points); Israel (up 1.1 points); Qatar (up 3.8 points); Egypt (up 3.5 points); Iran (up 0.4 points); Algeria (up 1.3 points); and Iraq (up 2.5 points). Brand Finance is a regulated accountancy firm, leading the standardisation of the brand valuation industry. We use necessary cookies to make our site work. in 17th place, as it sends a probe to Mars and Thirdly, we value the Outputs. There is hope for the future, as Greece continues to be regarded as one of the best places to visit with a rich heritage, indicating that the nation could continue improving in its soft power once international flights resume. Among other things, it aims to sharpen the debate on the … 1, and the UK No. nation in the ranking, climbing to 16th place, Well-governed nations climb the ranks of the top 20 © 2021 Brand Finance. According to the Davie-Brown Celebrity Index, ... all augurs well for a successful and entertaining 2020 Olympiad. Score: 29.0; Familiarity: 4.2; Reputation: 2.8; Influence: 5.5; Nigeria. Following a year defined by national lockdowns, travel restrictions, and social distancing measures, perceptions of soft power have been significantly influenced by nations’ approaches towards the COVID-19 pandemic. In autumn 2020, two surveys were conducted, both global in scope: The Global Soft Power Index incorporates a broad range of measures, which in combination provide a balanced and holistic assessment of nations’ presence, reputation, and impact on the world stage. The Global Soft Power Index does exactly this and is our contribution to this deeper understanding, as a service to nation brands. At a summit in February, Brand Finance examined how the countries stack up in terms of soft power, influence, reputation and prominence while launching its first study into the topic, the ‘Global Soft Power Index.’ Neorealist and other rationalist and neorationalist authors (with the exception of Stephen Walt) dismiss soft power out of hand as they assert that actors in international relations respond to only two types of incentives: economic incentives and force. GPCI-2020 YEARBOOK. The cookies collect information in a way that does not directly identify anyone. Bloomberg Businessweek helps global leaders stay ahead with insights and in-depth analysis on the people, companies, events, and trends shaping today's complex, global economy Follow Brand Finance on Twitter @BrandFinance, LinkedIn, Instagram, and Facebook. Category: Reports & Indexes Current Affairs CAMEROON. This follows extensive criticism towards Boris Johnson’s government for an unclear approach to curbing the spread of the virus and reluctance towards implementing a lockdown, resulting in high death rates across the United Kingdom. Ban Ki-Moon stated: “In an era of nationalism, soft power is … Global Economic Freedom Index, 2020 Published: September 11, 2020 Recently, an annual report on The Economic Freedom of the World, 2020 has been released in India which was prepared by Canada’s Fraser Institute together with a New Delhi-based think tank Centre For Civil Society. receives top marks in the region for its handling of In September 2017, the UAE Soft Power Council launched the UAE Soft Power Strategy during the Government’s Annual Meetings. Access a live feed of the event via the media hosting page here and the HLS link here from 12:00 GMT today to rebroadcast the event or download the footage for your news report. The Global Soft Power Index 2021 has been expanded to include 100 nations and therefore welcomes 40 new entrants to this year’s ranking. Soft power is not just a measure of reputation or influence, it is a type of currency between nations determining the roles each country can play in a globalised world. Conversely, Italy and Spain’s Mediterranean neighbour, Greece, has enjoyed a moderate boost in the Index this year, climbing 3 spots to 31st position, with an overall score of 39.8 out of 100. At the start of the pandemic, both nations made front-page news around the world due to the heavy death tolls brought about by the first wave, with the Italian health system nearing collapse in certain regions. The world's most comprehensive research study on perceptions of nation brands, 100 nation brands – over 75,000 people surveyed, New data comparing nation responses to COVID-19, 11 metrics, 34 statements – year-on-year score changes, 6 specialist audiences – from business to media. On the other hand, the nation has only experienced a marginal drop of 0.1 point in the Business & Trade pillar, as France is increasingly regarded as one of the top European nations for attracting foreign investment opportunities. . Japan is the top performing Asian nation and second overall (60.6 out of 100), jumping up two spots from last year. New Zealand is the fastest-improving nation in the Index, claiming 16th place in the ranking with an overall Global Soft Power Index score of 49.3 – up six places from 2020. Europe and Asia command most of this year’s best performing nations, taking a cumulative 75% of the top 20 spots in the Global Soft Power Index 2021. New Zealand hailed as global success story. Between a turbulent election campaign and a haphazard COVID-19 response, the nation has lost its position as the world’s soft power superpower, falling to 6th position with an overall Index score of 55.9 out of 100. About the Global Soft Power Index by Brand Finance. The Global Soft Power Index by consultancy Brand Finance, surveyed more than 55 000 consumers in over 100 countries in terms of their familiarity, reputation and influence. You may disable these by changing your browser settings, but this may affect how the website functions. in 2021, with Iceland (30th) and Luxembourg (32nd) The 2020 edition — which covers three years of data — is the most comprehensive assessment of the changing distribution of power in Asia so far. Out of these, Iceland (30th – 39.9) and Luxembourg (32nd – 39.0) are the highest-ranked nations. This statistic illustrates China's global engagement ranking among 30 countries in the global soft power index list from 2015 to 2019. Brand Britain remains undented by Brexit, ranking as the world’s third soft power nation. The results incorporate values related to manpower, equipment, natural resources, finances, and geography represented by 50+ individual factors used in formulating the finalized GFP ranks - which provide an interesting glimpse into an increasingly volatile global landscape where war … They enable core functionality such as security, network management, and accessibility. The Global Soft Power Index 2021 report is the second iteration of this study, which Brand Finance hopes to conduct annually. Brand Finance’s Global Soft Power Index 2021, The United States is the fastest-falling nation in Global powers ranked by potential military strength. Global Index: 54. By clicking “Accept”, you consent to the use of all the cookies. Across the Channel, France (55.4) has recorded depreciating scores across several metrics, most notably in Culture & Heritage and Influence, where it has dropped by 0.4 and 0.2 points, respectively. familiarity following nation brand launch. All rights Those who reacted promptly and effectively –implementing early lockdowns and tight border restrictions – have performed well across many other metrics too, such as Australia which is the only nation to break into the top 10 this year. COVID-19, The Global Soft Power Index expanded to 100 nations Rd-Pt Maetur, Im. Brand Finance is the world’s leading independent branded business China’s performance in the Global Soft Power Index was likely impacted by the global media coverage of COVID-19 cases in the city of Wuhan, even though the authorities addressed the crisis very effectively and China is one of only a few countries around the world to have got the epidemic under control and to register positive GDP growth at the end of 2020. behind on Governance, UAE is Middle East’s top scorer, with high Hailed as global success story in response to COVID-19, Well-governed nations climb ranks in the top 20 -, General Public – a survey of public opinion covering 75,000 residents of 102 countries representing all continents and regions of the world. Top soft power nations in Africa: South Africa. - Japan is the top-performing Asian nation and measurement of a nation’s soft power resources. A beacon of stability in a turbulent year, Germany has usurped the United States to become the world’s leading soft power superpower, according to the Global Soft Power Index 2021 – the world’s most comprehensive research study on perceptions of nation brands, released today at the Global Soft Power Summit, hosted by Brand Finance – the world’s leading brand valuation consultancy.
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